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The Future of the CBD Industry in 2022

The Future of the CBD Industry in 2022

With the cannabis industry quickly shaping up to become one of the fastest-growing industries especially in the United States and Europe, it should be no surprise that private and public investors are looking to invest large sums of money into capitalizing on this emerging trend. Since marijuana is still illegal in most states, it is tough to say how much money will be pouring into this industry by 2022. However, new, more restrictive regulations and competitor brands have forced this burgeoning industry to reconsider some of its practices to maintain a competitive edge. This post will outline critical expectations in the future of the CBD industry in 2022.

Transparency from natural products manufacturers

Consumers are demanding greater transparency from their manufacturers and retailers regarding sourcing or manufacturing practices for CBD products. In response, many natural products manufacturers are providing traceability reports that show how much hemp is sourced locally versus abroad and which suppliers are being used for extraction processes or wholesale materials like packaging materials and moisturizer bases. They are also beginning to share information about the other ingredients in their products, which will help educate consumers about how CBD may work for them.

Further, you should know what is in them before you buy when it comes to CBD products. In the past, there was so much confusion around the dosage of CBD contained in different brands that many people bought products from the “CBD” section of a store and had no idea that they were getting CBD oil instead. You can avoid this problem by looking for health food stores that sell CBD products, but if you are looking for a quick fix, buying from a dispensary is probably your best bet. In the future, people will have more clarity on what is in the products they buy, making it a lot easier to buy CBD products.

Labels that are allergen and GMO-free

Consumers are becoming increasingly sensitive about food additives and are highly demanding natural product manufacturers that source CBD from non-GMO hemp or other plants. Additionally, the Federal Drug Administration (FDA) is beginning to standardize labeling requirements for natural products, including hemp-derived CBD. Companies cannot rely on the FDA classification of industrial hemp as a sub-class of cannabis to declare CBD as natural without undergoing rigorous testing to verify this claim.

A reduction in marketed health claims and increased transparency about benefits

CBD is almost unanimously considered a safe ingredient. However, natural products manufacturers are coming under fire more frequently for making unsubstantiated medical claims about their product lines. In response to the increasing scrutiny of marketing claims, including ‘anti-anxiety’ or ‘antibacterial’ effects, people expect to see a leveling off of these claims over the next few years. Instead, natural product manufacturers will focus efforts on engaging with consumers via third-party data providers, who help back up their marketing and education initiatives with scientific evidence.

More alternative product lines

The world of CBD is currently dominated by a few mainstream edible oils and tinctures. However, people anticipate more diverse and non-traditional product lines to emerge in the coming years. These alternative products will likely include topical skincare products for local customers seeking natural alternatives to over-the-counter pain management products and high-quality cannabis strains that have been cultivated for their strong medical properties.

CBD products will be regulated

Even though CBD products are legal in many states, it is not always easy to get them. In addition, they cannot all be classified as hemp-based products, which means that they cannot be marketed as hemp-based products until the FDA makes its final decision on that matter. That is why many CBD brands are doing murky deals with other brands and suppliers that use hemp in their products. That is why the future of CBD products will have them distributed through more traditional channels like brick-and-mortars and offline retail stores, leaving more room for confusion and deception along the way.

CBD companies will have specialized channels of distribution

CBD brands will get more thoughtful about their marketing and distribution channels in the coming years. It is hard to compete with big brands already established in the market in today’s marketplace. Plus, you do not want your products to be hard to find. Many CBD brands use distribution platforms like Amazon or eBay to reach consumers interested in purchasing these products from a trusted source. That does not mean that they will do this exclusively–they will also use more traditional distribution channels like brick-and-mortars and offline retailers.

CBD marketing will be more targeted

CBD brands have a tremendous opportunity to stand out among the crowd with targeted marketing strategies in the current marketplace. The marketing strategies of these companies need to be on point if they want to make sure that their customers are aware of what they are selling. They can use platforms like Facebook or Instagram for this, but they mustn’t be posting about CBD for its sake. They will also use different channels like YouTube and Snapchat to generate interest in their products. Although social media is great for generating hype around your company and product, you mustn’t post links everywhere. That is why it is vital to post videos and images that explain the benefits of your products.

There Will Be More Scientific Studies Conducted To Understand How It Works With Your Body

Another primary expectation in the future of the CBD industry in 2022 is that more people will continue to adopt a health and wellness approach to their lifestyle. That means that they will be buying CBD products as an alternative medicine instead of prescription drugs to treat ailments such as pain and inflammation. In 2022, we expect more clinical research on CBD’s efficacy in treating such health issues as depression or PTSD. Further, the industry will continuously be exposed to fraud due to a lack of regulatory oversight. As consumers become more educated about CBD’s benefits, they will rely on third-party verification to ensure products’ authenticity and purity. Eventually, authorities in the CBD industry will act with greater regulation.

Although researchers have studied how CBD works within the body for several years, more research needs to be done. Studies might be conducted in 2022 to determine whether or not CBD is effective at treating conditions such as epilepsy and anxiety and other possible applications of the drug, such as in the treatment of liver disease.

The cannabis industry is snowballing, but it still has not reached its peak; experts predict it will only reach its full potential in the next 3 to 4 years. That makes it crucial for players within this industry to position themselves as serious players within the market. If they do not do that now, they will be stuck behind and lose out on all the available opportunities.

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